I always love to try before I buy but it’s not often you can do that with software, at least not to a fully featured level.
Hatch appeared to be different, giving full access to ALL of it’s features for 30 days with no credit card required – that’ll be enough time for me to figure out if I get on with it, I reckon.
Not only that, but I get to try out all four of the different options that they have too so that I can be certain about which I would like.

Ok, yeah, so that’s not all. I even had full access to their tutorials, help and support in case I had questions!
This level of support and help for a free trial?! I am sure you’ll realise why I felt a sense of confidence in the company at this point.
Obviously, I downloaded and installed the free trial.
Anyway, after doing that and after poking around the Hatch website a bit more, I noticed that they had their HQ in Australia – this being just before I flew out to say hello to the folk at Couture Creations HQ in Brisbane.
So, I shot an email out saying something along the lines of ‘hey, love the software – can I pop in, say hello and ask some questions, please?’.
Thinking I’d hear nothing back, as you’d expect from a large company, I actually spat my tea out when I got a message back from the Global Marketing Manager, Richard Wienburg saying, ‘Sure! When?’.
EEK!
Long story short – too late – I did stop by the offices of Wilcom, the parent company of Hatch, in Sydney on my way through to Melbourne and had a good old chin wag with Richard and also Bernadett, who handles a lot of the support and tutorials on the website and also creating and starring in some exceptionally creative tutorials herself, like the one for the seahorse below, too!

FYI, if you would like to see the full set of tutorial videos for the digitizing of this seahorse, either click on the image above or click here.
Bernadett is also a talented crafter in other areas and enjoys upcycling.
Ok, I am digressing. I should get back to the point.
Right, so, why did I leap at the chance of owning this software…?
To see the next part of this story, please use the numbered page links below.
Thanks John I’ve going to have a look as I got a second hand brother innovis 750E for Christmas I love it and need to use it more.
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Do not have embroidery machine, so reading out of general interest in your creativity. When I saw the options for the first time in the post, just seeing digital as part of the package name knew you would choose it. Thank goodness you did not disappoint me John .
Good luck with the move and creativity look forward to seeing what you share.Jan
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Thanks Jan :)
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I’m off to have a look at this software now John, thanks. I currently own two Husqvarna Viking machines (one no longer embroiders properly so it’s just for plain sewing) and haven’t bought their software for years now as it’s sooooo expensive. I use Embird all the time and have been contemplating getting their digitising package – though I do have millions of designs on my pc already, not sure I really *need* to be making my own anymore :)
Anyhow, when you come to decorate your own place you should check-out KreativeKiwi Designs for some fab home-decor. Great in-the-hoop placemats, bags, appliqué designs (which are made much bigger than your biggest hoop is) and the best prices (and freebies) anywhere!
I’ve made some gorgeous, huge mats, a load of very large xmas trees, a fab door hanger for my granddaughter….all sorts :)
Right, off to see Hatch now, thanks.
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Thanks or the heads up! Let me know what you think of Hatch.
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I don’t have a embroidery machine but looking forward to your posts, because I always admire your creativity and love to read the proces. Thank you for this post and have a great Sunday.
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You are going to be very busy. I don’t have a machine that embroiders. Wish I did after reading your post. Maybe one day. Look forward to seeing how you go on. xx
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Ooooh you are such a busy bee!! House move…I have just fine that but not in a planned way (umm neither was my last two moves!!!) This time a vehicle rammed another off the road and took out the junction railing, my front door and the adjacent one and the wall between.
The property is propped up and boarded up. Hence the move…but so close, no van or hired muscle. Ha, the odd pair of hands n car boot were firstly goggle eyed at all the books and then kept muttering ‘ but its all art stuff!’
I pressed my brand new and unused wheelie bin into action but err…books are HEAVY : )
Good luck with the move n reorganising your stuff once your there.
Lots of new creative adventures
Cheers
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Oh my! What a time! Using the wheelie bin is a novel house moving trick!
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Thank you for this informative post John; I have been looking at this software on and off and have been impressed with its functionality and the fact that you can pay by instalments. Like you I always want to create my own designs and this rich package definitely would allow this. As an added bonus, it seems as though Hatch are a thoroughly nice business to buy from. It also means I can dust off my old Husqvarna Designer I until I can afford to replace it with a Brother to go along-side my Scan N Cuts (yes that is plural 😉). I think I need to go get a 30 day trial going and take it from there. I’m looking forward to seeing and hearing more of your machine embroidery / Hatch adventures 😊💜
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It’s a tricky choice when looking at these price points but there were so many reasons to leap in, as you probably saw. Defo give it a try – it’s free so nothing to lose. Hope the Husqvarna gets a new lease of life!
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Brilliant post, John, Looking forward to future blog posts xx Hazel
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Thank you Hazel. Hope all is well with you.
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